Jim Veil, President, brings more than 30 years of experience to the team. Prior to joining TWELVE, Mr. Veil was with The Ritz-Carlton Hotel Company, LLC and most recently served as Regional Vice President, Pre-Opening, spearheading 22 openings over the past three years.

During his tenure with The Ritz Carlton, Mr. Veil held the positions of General Manager, Vice President of Rooms and Regional Vice President and was an integral part of the Senior Leadership Team as the company grew from five hotels to 58. Mr. Veil also was part of the executive team that won the highly coveted Malcolm Baldridge National Quality Award an unprecedented two times, the first hotel company ever to do so. Over the course of his career, he has also been affiliated with Marriott International and worked directly for the Walt Disney Company in Orlando.

Mr. Veil is a native of Michigan and a graduate of Michigan State University, where he serves on the Board of Directors for MSU's School of Hospitality Business.

Mark Dressel, Director Finance, has more than 20 years of experience in the hospitality industry. Mark began his career with Hyatt Hotels (Dearborn, MI; Indianapolis, IN and Columbus OH), beginning in a Management Trainee program and progressing through the Finance Management structure. Following Hyatt Hotels, Mark transitioned to 13 years of tenure with The Ritz-Carlton Hotel Company, LLC. During this time, Mark was Assistant Controller for The Ritz-Carlton St. Louis and then The Ritz-Carlton, Boston. He then held Director of Finance responsibly in Dearborn, MI and The Ritz-Carlton Hotels of Washington D.C.

Prior to joining TWELVE Hotels and Residences in 2005, Mark held the position of Director of Finance for The Mandarin Oriental, Washington D.C. Mark brings to TWELVE the experience of being opening Director of Finance for three hotels, as well as development experience for a centralized accounting operation based in Washington D.C. for 6 Ritz-Carlton properties.

Alicia Junca, Director of Sales and Marketing, brings more than 18 years of experience to the TWELVE Team. For the past nine years, she has held progressively responsible Sales and Marketing positions in the hospitality industry with companies such as Marriott International and Starwood. While at Starwood, she spearheaded the successful launch of the W Hotel, Perimeter.

More recently, Alicia was responsible for all Sales and Marketing efforts for a collection of eight spas. Alicia is a native Atlantan and very involved in the community, as well as a member of the Georgia Business Travel Association (GBTA).

Ron Potter, General Manager, TWELVE Atlantic Station, joins the TWELVE executive team with more than 13 years of experience in the hospitality industry. As the son of an hotelier, Ron’s passion for the business started early as he was raised assisting his father in various capacities in hotels in both the Caribbean and in Central America. Prior to joining TWELVE, Ron most recently served as General Manager of Callaway Gardens where he opened the new Lodge and Spa.

Ron had an extensive career with The Ritz-Carlton Hotel Company, where he held progressively responsible management positions at The Ritz-Carlton Atlanta, The Ritz-Carlton, Buckhead, and The Ritz-Carlton, Sarasota. Ron’s leadership was instrumental in two of these hotels elevating to AAA Five Diamond ratings during his tenure. Ron was subsequently recruited by senior management to open several new Ritz-Carlton hotels. Originally from Puerto Rico, Ron is a graduate of Mercyhurst College in Erie, Pennsylvania.

John Reilly, General Manager, TWELVE Centennial Park, brings 17 years of hospitality management experience to TWELVE, with more than fifteen of those years spent with Marriott International and Renaissance Hotels. Following his initial post in and around the London area, John earned operational experience in various locations including the Caribbean, the Pacific, North Africa and Ireland.

John relocated to Atlanta in early 2006 to spend a year working for Hyatt Hotels. Shortly thereafter, John was selected to join TWELVE Hotels & Residences executive team. John has vast international and new-hotel opening experience, as he served on four hotel pre-opening management teams in four different countries. John is a graduate of Glasgow College of Food Technology, in Scotland.

Kelly Treadway, Director of Events, TWELVE Atlantic Station, brings more than ten years of experience in venue management to TWELVE. She has managed entertainment venues, food/beverage sales, as well as event planning. Prior to joining TWELVE Kelly worked to build the rental events department for the historic Rialto Center for the Performing Arts in Atlanta.

As a native Atlantan, Kelly has lived and worked in both New York and Hawaii and is currently a member of the Atlanta Chapter of the International Special Events Society (ISES).